A few years ago, one of the crazes in the US government's public outreach efforts, especially overseas, was on the importance of "branding." Just like Coca-Cola, the USG was somehow going to make its policy palatable through clever advertising. This photo has nothing to do with that. But I couldn't really think of anything else to say about the name of this toilet paper, and yet it seemed inappropriate to just post the photo with no comment.
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